Vineet UllalMarketing Leader · Hospitality & F&B · GCCRésumé ↓

Bold, award-winning ideas.

I'm Vineet Ullal — Senior Manager – Marketing & PR at Citymax Hotels (Landmark Group), leading marketing and communications for 5 hotels and 11 F&B outlets on an AED 2.7M budget. 12+ years in GCC hospitality, F&B and media.

Download résumévineetullal@gmail.com
Portrait of Vineet Ullal
5 + 11
Hotels and F&B outlets
5–7×
ROAS on paid digital
7
Industry awards won

Revenue accountability with hands-on brand-building: launching concepts from zero to revenue in months, not years, and building venue nights that sponsors pay for.

Highlight Reel

Six of many
01Sponsorship & F&B
Host Dhruv Maniar with the Housie number bowl at The Huddle

Get Lucky at The Huddle: a sponsor-funded weekly Housie night

Problem
The Huddle needed a reason for guests to come in mid-week, and the entertainment budget to build one didn't exist.
What I did
Created a weekly Housie format hosted by Gulf Buzz founder Dhruv Maniar (474K followers), then packaged it for sponsors — a deck built on real audience data, with online inventory across the venue's and host's channels plus on-ground branding on 11 digital screens and table tents.
Result
80+ guests every Tuesday with 33% returning, 30K organic and up to 80K paid weekly social reach. Across both IPs, partners include Centrepoint, Splash, Day To Day, UGREEN, VLCC and Kaya Skin Clinic.
02Venue launch & events
Host Loki Dharmani under the Indi 16 neon sign

BollyWow: building a weekly anchor night for Indi 16

Problem
A newly launched rooftop tapas and shisha lounge on the 16th floor needed a repeatable reason for Dubai's South Asian audience to make the trip up.
What I did
Built a Bollywood quiz night around City 101.6 FM presenter Lokesh 'Loki' Dharmani — 'More Than a Quiz', with the Jamal Kudu Challenge, Antakshari and Dumb Charades — and monetised it through a sponsorship package spanning the venue's and host's channels plus 10 in-hotel digital screens.
Result
A weekly fixture since January 2025 drawing 100+ guests every Thursday at AED 200 APC, 40% returning; Indi 16 was named Outlet Launch of the Year at the IMAGES RetailME awards 2025.
03Concept launches

Four concepts launched end-to-end

Problem
New venues need to reach awareness and revenue fast, without big launch budgets.
What I did
Launched 2 F&B venues and 2 dark kitchens from brand identity through media launch. For Indi 16, structured partnerships with Zomato, Talabat Dineout and The Entertainer.
Result
Indi 16's launch alone earned USD 230k+ in PR across Time Out Dubai, Khaleej Times, Lovin Dubai and Gulf Buzz, and its monthly revenue rose 200% within weeks.
04Performance marketing

Turning a lean ad budget into room revenue

Problem
Direct hotel bookings had to grow on a digital budget of AED 15–20K a month.
What I did
Ran Google Ads and Meta campaigns for direct bookings, with GA4 tracking tying spend to booking revenue.
Result
2,000 bookings and AED 1.9M in room revenue over 18 months — a 5–7× ROAS.
05Campaign

Brew House's 6th anniversary in 12 hours

Problem
The anniversary needed to drive a spike in covers, not just a social post.
What I did
Conceived a one-off, single-day AED 6 F&B offer and ran the campaign end-to-end.
Result
294% of target in 12 hours.
06Organic search & content

Organic bookings and in-house creative

Problem
Hotel search visibility was underused, and outsourced content was eating the budget.
What I did
Built FAQ indexing and Google Business Profile optimisation across all hotels, and moved F&B social creative in-house on Adobe Suite.
Result
1,400 organic bookings worth AED 2.8M in FY21–22, and content production costs cut by 60%.

Capabilities

Brand StrategyCampaign ManagementMedia Relations & PartnershipsBudget Ownership & RevenuePerformance Marketing (Google & Meta)GA4 & SEOCRM (Revinate)Influencer MarketingAI Content CreationCreative Direction & EditingTeam & Agency Leadership

Recognition